Wrisk is an insurtech startup that will become the only insurer to offer people-centred cover that truly suits the connected generation.
Wrisk’s goal is to build and manage an insurance app for “connected generation” customers so that they can interact with their insurance with the same ease and speed that they achieve with their other commercial relationships.
While the buying of insurance is seen as an expensive and time consuming activity, and relies on buying “peace of mind” from a trusted counterparty, there is no reason why the experience could not be faster, more efficient, and more open. Wrisk will be a different experience from that experienced with the incumbents, but at its heart, it will still be insurance.
Wrisk becomes integrated with our customer lifestyle by offering overarching composite cover and providing unprecedented transparency through our Wrisk Score. This avoids the tedious annual buying exercise where price is the key buying criteria.
Distribution will be achieved by using the B2B2C model, and such Wrisk is currently working with BMW within their Innovation Lab program.