Guevara, ‘People to people’ insurance. A fairer and more transparent insurer.Insurance has been around informally for thousands of years. Whether it was merchant ships in ancient China or health care in Welsh mining villages, people pooled their resources to protect one another from hardship.Guevara works on exactly the same principle. We provide a digital platform for people to team up, pool their resources and protect each other. You still get the fully regulated insurance the law demands, and the comprehensive cover you expect. But, by cutting out the middleman, you take control of your insurance and only pay for what gets use.It’s a system that’s worked for centuries. We’ve brought it to the digital age.